New comms chief for Wolverhampton NHS Trust as BBC documentary begins

The Royal Wolverhampton NHS Trust has appointed Sally Evans as its new head of communications, as it appears in an in-depth BBC documentary.

Sally Evans is the new head of communications at Royal Wolverhampton NHS Trust
Sally Evans is the new head of communications at Royal Wolverhampton NHS Trust

With a focus on social media, Evans is planning to use technology to give insight into life in the NHS, as well as building a strong internal comms strategy.

"I’m really enjoying being back in a provider organisation; I love that no two days are the same and the pace that everyone and everything operates at," said Evans, who previously worked as communications manager across Worcestershire’s three clinical commissioning groups in South Worcestershire, Redditch and Bromsgrove, and Wyre Forest. 

Prior to that, she had worked at the Black Country Partnership NHS Foundation Trust and the Dudley Group NHS Foundation Trust. 

Evans’ move to the Royal Wolverhampton NHS Trust comes as the region’s largest training hospital – New Cross Hospital in Wolverhampton – is featuring in the eight-part BBC documentary series Junior Doctors: Blood, Sweat and Tears. 

"The Junior Doctors programme has really boosted the profile of the Trust and generated some brilliant coverage on social media and in the press," she explained.

"It has portrayed the hospital in a really positive light and the positive support over social media, from staff and public, for the trainees, and the hospital have shown what a great organisation RWT is." 

The team at the Royal Wolverhampton NHS Trust includes Evans and two communications officers, while recruitment is currently under way for a communications apprentice. 

Evans took over the role from the previous head of comms Richard Radcliffe, who spent three years at the Trust. 

Evans said one of her priorities is staff communication, as well as focusing on social media, with particular seasonal messaging around the flu jab, both internally and externally. 

"Our staff are our biggest asset so if internal comms is strong, then hopefully it will raise the profile of the Trust even more," she explained.

"A particular focus for us is getting our workforce protected against flu. We want staff and vulnerable patients to be protected and the best way is to get the flu vaccine.

"We need to be doing more with social media and making use of technology. We will be posting live updates, engaging people on key subjects through Twitter chats, and producing more short YouTube videos so people get a real insight into what life is like in the NHS."

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