Tesco suffers backlash in Scotland after staffer uses 2016 statement in response to question about Scottish flag

Retail giant Tesco suffered a backlash from Scots after its Twitter account erroneously posted a 15-month old statement about removing the Scottish flag from certain packaging.

The gaffe comes amid social media campaign #KeepScotlandTheBrand, in which users point out and protest instances where they believe Scottish branding is being replaced with British alternatives in packaging and marketing material.

One Twitter user asked Tesco whether it had done this.

A now deleted response from the @Tesconews account said: "We are removing the Scottish Saltire and replacing it with the United Kingdom flag."

Tesco has since explained that this copy was designed as its response to a similar issue in August 2016, when its Scottish strawberries were relabelled as British, but was still accessible on an internal system to the customer services team running the account.

A spokesman said: "We are extremely proud to be Scottish agriculture's biggest customer, as any customer visiting our stores or buying our products in Scotland will see.

"There has been no recent change to how we use the saltire to celebrate Scottish food and drink."

The mini-debacle has been reported in Scottish papers The National and The Herald.

Twitter being Twitter, the brand has had to deal with a lot of anger and threats of withdrawing custom - with Tesco's response, and the difference between 2016 and 2017, seeming to fall on deaf ears.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.