In brief: Ogilvy PR's influencer hire, John Lewis Partnership picks Portland, Hue & Cry crystalware win

Ogilvy PR appoints head of influencer marketing, John Lewis Partnership picks Portland, Orbit appoints and more from PRWeek UK.

In brief: Ogilvy PR's influencer hire, John Lewis Partnership picks Portland, Hue & Cry crystalware win

Ogilvy PR appoints head of influencer marketing

Ogilvy PR has hired Rahul Titus (pictured above), former head of influencer marketing at media agency MediaCom, to the same position to spearhead the roll-out of ADAM, the agency’s influencer identification tool. Titus will report to Jai Kotecha, managing partner, digital, social & content at Ogilvy UK, who said: "Rahul brings with him a wealth of experience and comes with an excellent track record of delivering best-in-class influencer marketing strategies."

Portland in partnership with John Lewis

Portland has been appointed to the public affairs brief for John Lewis Partnership, the parent firm of Waitrose and John Lewis. It was previously held by Hanover. The group appointed a new corporate affairs lead in April with a brief including helping the firm develop its thinking on the key priorities emerging from the Government's industrial strategy.

Black Diamond to heap hype on (West) Hollywood

Travel specialist Black Diamond has been appointed to run UK and Ireland travel PR and trade representation for Visit West Hollywood. Work begins on 1 January. The brief is currently held by KBC and was previously with Black Diamond from 2010-2016. Visit West Hollywood CEO Tom Kiely worked with Black Diamond in a previous role at the San Francisco Travel Association. It is the latest in a series of wins for Black Diamond.

Hue & Cry wins crystalware brand Waterford

Consumer goods company Fiskars has appointed lifestyle PR agency Hue & Cry to support the global press office for luxury crystalware brand Waterford. The New York and London agency said it would support Waterford’s forthcoming product launches and influencer campaigns. "They were the obvious choice to help us communicate our heritage, whilst also looking to the future and helping us to engage the brand with a younger demographic and modern Irish lifestyle," said Fiskars global head of marketing & communications Vicki Mapplebeck.

...and Platt leaves for Launch

Robbie Platt has joined Launch as a senior account director, after a year and a half with Hue & Cry. Prior roles have been at Brazen, Euro RSCG and M&C Saatchi PR – as well as a brief spell in-house with Merlin Entertainments.

Lucre on the cards for Debenhams

The Lucre Group has been appointed by Debenhams Personal Finance to raise brand awareness and profile key product offerings, including its credit and store cards, travel money and insurance.

Scottish agency Orbit boosts creative capabilities with four appointments

Edinburgh-based PR and public affairs agency Orbit has made four new appointments: John Ayscough as creative director, Heather Cumming and Emma Ahlqvist as senior designers, and Kiera Winfield as a designer. Orbit said the new hires will enable the agency to offer a broader range of services including brand development, digital marketing, animation and website design. Orbit has clients across the public and third sectors and has represented brands including Glenmorangie, Louis Vuitton and Chanel.

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