Digital Edition: November 2017 issue

Welcome to the digital edition of the November 2017 issue

This month's issue includes:

Health Influencer 50: As healthcare remains one of the most polarizing topics in the U.S., PRWeek and MM&M editors met to decide which 50 pros hold the key to changing the narrative and shaping the future of the industry.

Come Together: As agencies continue restructuring their health offerings under one umbrella, they are seeking out jack-of-all-trade communicators to facilitate clients.

Earn It: Before Bristol-Myers Squibb could promote potential blockbuster Opdivo, it had to educate audiences about immuno-oncology in general. Was its emphasis on earned media a sign of things to come?

Opioid Marketing: Industry, government, and others must work together to educate doctors and consumers on appropriate use of opioids, as well as their risks.

Newsmaker: In 21 years at Abbott Laboratories, divisional VP and head of public affairs Melissa Brotz has seen it all, including the transformation from a traditional comms organization to a more vibrant, dynamic, and content-led group.

I hope you enjoy this digital edition.  Download Here


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