Former GCS deputy director: BBC should publish its audience data for news

There is no one left in PR who thinks that data doesn't have a role - or that a cuttings book and maybe a showreel are enough to persuade a client that they have got their money's worth.

by Gabriel Milland
The BBC should publish its audience data for the benefit of all, argues Gabriel Milland
The BBC should publish its audience data for the benefit of all, argues Gabriel Milland

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