Majority of social media pros 'forced' to manage social accounts on weekends

Three in five social media marketing professionals are "forced" to manage employer or client social media accounts at the weekend, according to a new report.

Burnout: Most marketers work for free at the weekend, report shows
Burnout: Most marketers work for free at the weekend, report shows

The report, created by Hopper HQ, an Instagram scheduling tool, surveyed more than 2,000 UK social media marketers.

Of the respondents, 60 per cent said they were "forced" to work at least two unpaid hours on weekends, meaning they would be owed an average of more than £2,400 per year if they were eligible for overtime, the report says.

One respondent said they worked up to 20 unpaid hours per week, leading Hopper HQ co-founder Mike Bandar to say unpaid overtime appeared to have become "a necessary evil" within the industry.

Bandar said: "It's astonishing to see just how much time marketers are taking out of their weekday evenings and weekends to work... [and] it's a testament to how far marketing agencies and their teams go to meet client needs."

Elsewhere in the survey, 46 per cent said they did not see Twitter as a "useful" social media network.

When asked how much their client or employer spends on Twitter ads each month, 72 per cent said £0. This is in comparison to an average of £12,000 spent on Facebook, and £7,000 on Instagram.

Read more: The right to disconnect? Why the UK comms industry can't switch off

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in