NEW YORK: Text100 has hired Adam Selwyn as creative director for North America.
Selwyn is reporting to regional director Ken Peters and global creative director Richard Parkinson, who was previously CEO of IncrediBull before the London-based shop was absorbed by Text100.
"It’s as much about creative strategy as bringing great creative to life, the most important part being that you drive creativity to drive business results, which is still somewhat of an anomaly in this industry," Selwyn said. "That’s what appealed to me [about the Text100 role] the most."
The last person to hold Selwyn’s title was Peter DiBart, currently SVP and North American creative director at Porter Novelli, who exited Text100 two years ago. Since then, the Next Fifteen agency has rotated staffers with different titles into the role to shape creative for its U.S. offices, according to an agency spokesperson.
Selwyn served as creative director, business development at Golin. He drove creative for accounts such as Tylenol for Johnson & Johnson and Goose Island and oversaw creative strategy for business pitches. Prior to that, he was creative director and VP at Olson Engage, where he worked with GoPro on the launches of the Hero3 and Hero4.
Text100 has appointed another IncrediBull veteran to lead Asia-Pacific creative: Lee Devine. He was head of film at IncrediBull until 2014, a year before it was acquired by Text100 parent Next Fifteen. Most recently, he was creative director at film and creative agency APV.