GE expands role of comms head Deirdre Latour

Latour has been with GE for 13 years, serving as chief communications officer since 2015.

Deirdre Latour
Deirdre Latour

BOSTON: GE comms head Deirdre Latour has added senior strategy and leadership advisory responsibilities to her current role.

Latour will serve on GE’s senior leadership team and report to the company’s chairman and CEO John Flannery as part of the expanded role. She will also continue leading communications for the company.

Latour could not be immediately reached for comment.

Over the past 13 years, Latour has held various communications roles at GE, starting in marketing and events and then moving to director roles in PR and communications. She took on the chief communications officer position in April 2015. Prior to joining GE, Latour worked in the agency world at Edelman and Porter Novelli.

Earlier this month, GE vice chair Beth Comstock announced her departure from the company at the end of 2017. During her time at the company, Comstock has overseen GE Business Innovations as vice chair and served as CMO.

Other leadership changes were recently announced at GE. Former CEO Jeff Immelt retired and was replaced by Flannery and former CEO of GE Transportation Jamie Miller appointed CFO, effective November 1. Other senior leaders departing the company include former CFO vice chair Jeffrey Bornstein and vice chair John Rice.

GE’s third quarter earnings missed expectations. Revenue rose 14% to $33.47 billion in Q3 and the company reported a profit of $1.8 billion, but that is down from $2 billion last year. GE’s power and oil and gas businesses both saw significant declines in its latest earnings report.

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