Harold Burson on Nelson Mandela, Lyndon Johnson, and his new book

Steve Barrett sits with Harold Burson to discuss the PR legend's long and outstanding career, as well as his new book, "The Business of Persuasion."

PRWeek editor-in-chief Steve Barrett interviews PR legend Harold Burson at Burson-Marsteller's New York office. The two discuss Burson's latest book, "The Business of Persuasion," Burson's relationship with Nelson Mandela and Lyndon B. Johnson, and the challenges of running a PR company in today's world.