Don't blame brand films for killing commercials

Industry experts discussed the differences between brand films and traditional commercials at a panel launching the Brand Film Festival 2018 at NAB Show New York on Wednesday night.

by Diana Bradley
L-R: Andrew Goldberg, Jules Daly, Greg Hahn, PRWeek's Steve Barrett
L-R: Andrew Goldberg, Jules Daly, Greg Hahn, PRWeek's Steve Barrett

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