With special guests:
Robbie Lyle, founder of Arsenal Fan TV and Lizzy Pollott, lifestyle blogger and creative director at Cake.
Hosted by PRWeek editor-in-chief Danny Rogers and author and journalist Richard Gillis, episode four of The Line lifts the lid on the phenomenon that is Arsenal Fan TV and discusses how fan-based influencers in sport are changing the game.
Special guest, Arsenal Fan TV founder Robbie Lyle, explains how the YouTube channel – which now boasts more than 350,000 subscribers began and what has made it so popular.
Should we be treating it as an equal to ‘traditional media’? And what is the future for the ever-growing market of fan channels?
Danny Rogers and Richard Gillis will be mulling over this and much more with Hall on The Line, PRWeek's sport podcast, available for download now.
Missed the first three episodes? Listen to them here:
Episode 1 – big money transfers, player power, silly videos and social media comms in football
Episode 2 – NFL, Premier League, rugby - sport's global question
Episode 3 – Anatomy of a sports PR crisis
The Line is supported by Cake.
