Breakfast Briefing, 10.19.2017: Publicis Q3 earnings miss targets

Plus: Pitches for Amazon's second headquarters are due; Senators are trying to force technology giants to disclose who's buying political ads; and Snapchat is providing a last-minute option for Halloween.

Publicis numbers miss mark. The Paris-based holding company reported a third-quarter organic revenue increase of 1.2% to $2.7 billion on Thursday morning. After a lackluster 2016, Publicis Groupe CEO Arthur Sadoun said the numbers are "an encouraging sign in a challenging environment," according to MarketWatch. Shares of the holding company fell on the report, which missed analyst expectations, according to Reuters.

Deadline looms for cities wooing Amazon. Thursday marks the end of the RFP for cities pitching the tax cut and business incentive-minded ecommerce giant on its second headquarters, according to The Wall Street Journal. However, winning Amazon’s HQ number two doesn’t necessarily mean an economic boom for the winning city, Axios warns.

Senators could force tech giants to disclose ad buys. Sen. John McCain (R-AZ) and two Democratic allies are set to introduce a bill on Thursday that would require companies such as Google and Facebook to disclose who is buying political ads on their platforms. The tech sector is mobilizing lawyers and lobbyists to fight the measure, according to The New York Times.

The latest on Trump’s statement on troop deaths. The National Security Council drafted a statement of condolence for President Donald Trump nearly two weeks ago after four servicemen were killed in Niger, but Trump never released the message, according to Politico. Trump’s comments, including a conversation with one soldier’s family, turned into a political firestorm this week after the president said his predecessors didn’t call bereaved military families.

A Snapchat meme for Halloween? If you need a last-minute get-up for a Halloween party, Snapchat is selling a costume based on its dancing hot dog filter. The company describes the costume as "made of 100% beef, but never starts it," according to TechCrunch.

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