Bundred, who joined the WPP unit this month, has been tasked with providing the UK government access to comms agencies from across the WPP Group. He will also offer training and support to the Government Communication Service and WPP PR agencies with a public sector comms function, the marcoms group said.
WPP's Government & Public Sector Practice, which launched in 2012 as WPP Team Whitehall, is designed to advise policymakers and public sector communication leaders on strategy, innovation, capability development and global best practice.
WPP-owned Ogilvy & Mather Group and RKCR/Y&R are among the 27 agencies on the £350m 'campaign solutions' roster released by the Government Communications Services at the end of last year, while Cohn & Wolfe is among its firms on a smaller roster announced in January.
Bundred said: "At WPP we have an amazing set of agencies and experts who can help the Government Communications Service deliver on their priorities and I'm excited to help bring these two together so [the UK government] can access the best in breed comms thinking from here and overseas."
Bundred will report to the practice's new global managing director Sean Howard, who was appointed last month and is based in the US.
Bundred's new position is in addition to his role as managing director of Ogilvy PR's EMEA operation.
Earlier in his career he was chief political spokesman for former Prime Minister Gordon Brown. Bundred also held the role of special adviser at the Department of Work and Pensions between 2008 and 2009, and was senior press officer for the Labour Party between 2005 and 2008.