The tech giant paid less than $100 million for the business, TechCrunch reported, about 1% of the $19 billion it forked out for WhatsApp in 2014.
Tbh officially launched in August and has since racked up 5 million downloads, 2.5 million daily users, and more than a billion poll answers. It is only available in certain U.S. states and only on iOS.
"When we set out to build tbh, we wanted to create a community that made us feel happier and more confident about ourselves. We felt that people craved genuine and positive interactions in their online experiences," the company said in the blog post. "While the last decade of the internet has been focused on open communication, the next milestone will be around meeting people’s emotional needs.
This story first appeared on campaignlive.co.uk.