Special

PRWeek UK Awards 2017: who is on the shortlist ahead of the big night?

Tonight's the night: the PRWeek UK awards will be handed out at London's Grosvenor House Hotel later. Have a look at who will be spending all day, and most of the night, with crossed fingers...

by PRWeek UK staff / October 18, 2017

PRWeek UK Awards 2017: who is on the shortlist ahead of the big night?

Weber Shandwick and Hope&Glory are leading the shortlist at the annual celebration of the very best of UK PR, with both appearing nine times.

Weber has four nominations for its #BrutalCut campaign for Action Aid and was also nominated in the Large Agency of the Year category. Hope&Glory has two nominations each for the campaigns Totes Ikea and Virtually Real for HTC Live. It is a finalist in Small Consultancy of the Year.

Other agencies to appear multiple times on the shortlist include Shine (six times); Hill+Knowlton, Mischief and Tin Man (all five); and Cohn & Wolfe, Frank, Kaper, M&C Saatchi PR, Teneo Blue Rubicon and W (all four).

Campaign Categories: Sectors

B2B Campaign

Black Fiveday by Harvard for Salmon
Cyber Investigator Chronicles by Brands2Life for Gemalto
Otis - Made to Move You by TVC Group for Otis
The Future of Work Is Human by Man Bites Dog for Korn Ferry
Xero: Chasing Payments by Shine Communications for Xero

City & Corporate Communications

Bring In Your Parents by Brands2Life for LinkedIn
Building McDonald's employer reputation by Teneo Blue Rubicon for McDonald's UK
Facebook SheMeansBusiness by Teneo Blue Rubicon for Facebook
RB Innovation Hack by Virgo Health for Reckitt Benckiser
ReConnect: The World's Biggest Recruitment Programme for Career-Break Women by Vodafone

Financial Services

B rent-free with #StudioB by Engage for B by CYBG
From price comparison to motoring experts by Confused.com
Pay@Pump by Cohn & Wolfe for Barclaycard
Take Five by FleishmanHillard Fishburn for Financial Fraud Action UK
The Year of the Fix by Unity for Direct Line
Visualising the Voice by Hope&Glory for Barclays

Healthcare: Ethical & OTC Consumer

@DangerousSnail25 has a secret... by Red Consultancy for Bayer
Catching the butterflies by Porter Novelli UK for Merck
Cera: The Future of Social Care by W for Cera
Cutting through the silence on World Hearing Day by Porter Novelli UK for MED-EL
Fight Today for More Tomorrows by Weber Shandwick for Roche
MS: No Filter by Creation for Gilenya

Marketing Communications: Automotive and Transport

British Airways - The return of Team GB and Paralympics GB from the Rio 2016 Games by British Airways
Green Flag - #ItsOkToSwitch by Frank for Green Flag
The Biggest Unveil for the Smallest Rolls-Royce by MindWorks Marketing for Rolls-Royce Motor Cars
The Magic of Mobile Tickets by Tin Man for Trainline
The Power of Nice by Tin Man for Monarch
Vauxhall Motors: Maddox Yellow by Kaper for Vauxhall Motors

Marketing Communications: Culture Media, Sport and Travel

A (Rust) Bucket List Experience with Ben 10 by Tin Man for Cartoon Network - Ben 10
Team GB by Hill+Knowlton Strategies for adidas UK
The Power of Nice by Tin Man for Monarch
The Real Mr. Darcy - A Dramatic Reappraisal by Taylor Herring for UKTV
We've Got a Workout for That by Hope&Glory for Virgin Active

Marketing Communications: FMCG, Health, Beauty, Retail and Fashion

Kevin the Carrot by Weber Shandwick for Aldi
Lynx: Giving British Masculinity a New Voice by W for Lynx
Perfect Mum by MHP Communications for Baby Dove
The Dining Club by Hope&Glory for IKEA
Totes IKEA by Hope&Glory for IKEA

Not-for-Profit

#BrutalCut by Weber Shandwick for ActionAid UK
#TakeAction by Ogilvy PR for Amnesty International
Break the Silence by Hill+Knowlton Strategies for Rape Crisis
Great Orme: The £1 Farm by Mischief PR for National Trust
One Love Manchester by The Outside Organisation for One Love Manchester
Rize Up - inspiring under-25s to vote by Manifest for Rize Up

Public Affairs

#BetterThanThat by APCO Worldwide for Polish Cultural Institute
A New Nutrition Narrative by Weber Shandwick for Children's Investment Fund Foundation (CIFF)
Five-Year Sentences for Animal Cruelty by Battersea Dogs & Cats Home
Project Harvey by FTI Consulting
Save Our Early Years by PLMR

Public Sector

#400ftBritain by M&C Saatchi PR for the Civil Aviation Authority
#IAMWHOLE by Spirit Media for NHS Brighton and Hove CCG
Food Safety Week 2016 by Kindred for Food Standards Agency
Missing Type International by MHP Communications for NHS Blood & Transplant
There's a new quid on the block by Kindred for HM Treasury and The Royal Mint

Technology

Being Teenage in the Digital Age by Mischief PR for Vodafone UK
eBay: The Emotionally Powered Shop by Exposure for eBay
Huawei and The Saatchi Gallery create 'From Selfie to Self-Expression' exhibition by Hill+Knowlton Strategies for Huawei P10
The Mobile Billboard - Capturing Britain's Greatest Views with the Samsung Galaxy S8 by Taylor Herring for Samsung
Virtually Real by Hope&Glory for HTC Vive

Campaign Categories: Techniques

Best Influencer Marketing Campaign

#BrutalCut by Weber Shandwick for ActionAid UK
All About Mama by Alfred for Quility
GLITCH by iris for adidas
La Maison Maille's Fete de la Gastronomie by Kaper for Maille
McDonald's UK proves it's Good to Know by Teneo Blue Rubicon for McDonald's UK

Best Integrated Campaign

Accounts Done: Feel Awesome by Brands2Life for Intuit QuickBooks
Dulux - Room With Their View by Mischief PR for Dulux
Fight Today for More Tomorrows by Weber Shandwick for Roche
Holland & Barrett - Supercharge It by Pegasus for Holland & Barrett
La Maison Maille's Fete de la Gastronomie Kaper for Maille
Plusnet Pioneers by Kaper for Plusnet

Best PR Event

#March4Women by CARE International UK
Carlsberg Pubstitutions by Clifford French for Carlsberg
Resident Evil 7: The Experience by M&C Saatchi PR for Capcom Europe
Stolen Goods Shop by M&C Saatchi PR by Ageas & Back Me Up
The Garden of Light by Hope&Glory for Marie Curie

Best Use of a Small Budget

Disney Princess: Princess Principles by Shine Communications for Disney
Domino's: Wipeable Onesie by Shine Communications and Domino's
Hooking up the World's Most Eligible Bachelor by Ogilvy Public Relations for Ol Pejeta Conservancy
Pay@Pump by Cohn & Wolfe for Barclaycard
Totes IKEA by Hope&Glory for IKEA

Best Use of Content

eBay: The Emotionally Powered Shop by Exposure for eBay
MyVoucherCodes #BudgetBuster by Frank for MyVoucherCodes
Otis - Made to Move You by TVC Group for Otis
The Joy of Sticks by Mischief PR for National Trust
Thin Air - Breaking The Book Launch Mould by Frank for Michelle Paver - Thin Air

Best Use of Creativity

#BrutalCut by Weber Shandwick for ActionAid UK
Darts: The Ballet by The Romans for Flight Club Darts
Domino's: Wipeable Onesie by Shine Communications and Domino's
Green Flag - #ItsOkToSwitch by Frank for Green Flag
Pay@Pump by Cohn & Wolfe for Barclaycard
Santa Forgot by freuds for ARUK

Best Use of New Technology

eBay: The Emotionally Powered Shop by Exposure for eBay
Follow Our Foodsteps by Teneo Blue Rubicon for McDonald's UK
Nokia Snake by One Green Bean for HMD Global/Nokia
Samsung Step into Rio by M&C Saatchi Sport & Entertainment for Samsung
Virgin Holiday Spirit by One Green Bean for Virgin Holidays
Virtually Real by Hope&Glory for HTC Vive

Best use of Planning, Strategy and Evaluation

#BetterThanThat by APCO Worldwide for Polish Cultural Institute
Domino's: Delivering a Bigger Slice of Conversation by Shine Communications and Domino's
Lynx: Giving British Masculinity A New Voice by W for Lynx
Missing Type International by MHP – ENGINE for NHS Blood & Transplant
Morrisons: Foodmakers and Shopkeepers by Shine Communications for Morrisons
Santa Forgot by freuds for ARUK

Internal Communications and Employee Engagement

Creating strategic communications to enjoy, not endure by BDO
Going for Gold by BT
Fighting Financial Crime by HSBC
Rumaila Oilfield - Drilling for Morale by ROO C&EA team and Pulse Brands for Rumaila Operating Organisation
Shape Our Future by EY
The £2million Challenge - Increasing colleague pride in Lloyds Banking Group by Four Communications for Lloyds Banking Group

Most Innovative use of Digital and Social Media

#BrutalCut by Weber Shandwick for ActionAid UK
#MYNEOLABEL - The First Ever Fashion Collection Designed on Snapchat by iris for adidas neo
#TakeAction by Ogilvy & Mather UK for Amnesty International
Team GB by Hill+Knowlton Strategies for adidas UK
Yours, Mrs Claus by Unity for ActionAid

People & Agencies

Best Agency outside London

Cirkle
Citypress
Intelligent Conversation
Man Bites Dog
O Communications

Force for Good

Driving aspiration and opportunity in deprived communities by Conscious Communications for FXP
The Agency for Change, FleishmanHillard Fishburn
Golin B&B: A home for diversity by Golin
Style For Stroke by EastofEden London
Women in PR: a catalyst for female success by Women in PR

Large Consultancy of the Year