Weber Shandwick and Hope&Glory are leading the shortlist at the annual celebration of the very best of UK PR, with both appearing nine times.
Weber has four nominations for its #BrutalCut campaign for Action Aid and was also nominated in the Large Agency of the Year category. Hope&Glory has two nominations each for the campaigns Totes Ikea and Virtually Real for HTC Live. It is a finalist in Small Consultancy of the Year.
Other agencies to appear multiple times on the shortlist include Shine (six times); Hill+Knowlton, Mischief and Tin Man (all five); and Cohn & Wolfe, Frank, Kaper, M&C Saatchi PR, Teneo Blue Rubicon and W (all four).
Campaign Categories: Sectors
B2B Campaign
- Black Fiveday by Harvard for Salmon
- Cyber Investigator Chronicles by Brands2Life for Gemalto
- Otis - Made to Move You by TVC Group for Otis
- The Future of Work Is Human by Man Bites Dog for Korn Ferry
- Xero: Chasing Payments by Shine Communications for Xero
City & Corporate Communications
- Bring In Your Parents by Brands2Life for LinkedIn
- Building McDonald's employer reputation by Teneo Blue Rubicon for McDonald's UK
- Facebook SheMeansBusiness by Teneo Blue Rubicon for Facebook
- RB Innovation Hack by Virgo Health for Reckitt Benckiser
- ReConnect: The World's Biggest Recruitment Programme for Career-Break Women by Vodafone
Financial Services
- B rent-free with #StudioB by Engage for B by CYBG
- From price comparison to motoring experts by Confused.com
- Pay@Pump by Cohn & Wolfe for Barclaycard
- Take Five by FleishmanHillard Fishburn for Financial Fraud Action UK
- The Year of the Fix by Unity for Direct Line
- Visualising the Voice by Hope&Glory for Barclays
Healthcare: Ethical & OTC Consumer
- @DangerousSnail25 has a secret... by Red Consultancy for Bayer
- Catching the butterflies by Porter Novelli UK for Merck
- Cera: The Future of Social Care by W for Cera
- Cutting through the silence on World Hearing Day by Porter Novelli UK for MED-EL
- Fight Today for More Tomorrows by Weber Shandwick for Roche
- MS: No Filter by Creation for Gilenya
Marketing Communications: Automotive and Transport
- British Airways - The return of Team GB and Paralympics GB from the Rio 2016 Games by British Airways
- Green Flag - #ItsOkToSwitch by Frank for Green Flag
- The Biggest Unveil for the Smallest Rolls-Royce by MindWorks Marketing for Rolls-Royce Motor Cars
- The Magic of Mobile Tickets by Tin Man for Trainline
- The Power of Nice by Tin Man for Monarch
- Vauxhall Motors: Maddox Yellow by Kaper for Vauxhall Motors
Marketing Communications: Culture Media, Sport and Travel
- A (Rust) Bucket List Experience with Ben 10 by Tin Man for Cartoon Network - Ben 10
- Team GB by Hill+Knowlton Strategies for adidas UK
- The Power of Nice by Tin Man for Monarch
- The Real Mr. Darcy - A Dramatic Reappraisal by Taylor Herring for UKTV
- We've Got a Workout for That by Hope&Glory for Virgin Active
Marketing Communications: FMCG, Health, Beauty, Retail and Fashion
- Kevin the Carrot by Weber Shandwick for Aldi
- Lynx: Giving British Masculinity a New Voice by W for Lynx
- Perfect Mum by MHP Communications for Baby Dove
- The Dining Club by Hope&Glory for IKEA
- Totes IKEA by Hope&Glory for IKEA
Not-for-Profit
- #BrutalCut by Weber Shandwick for ActionAid UK
- #TakeAction by Ogilvy PR for Amnesty International
- Break the Silence by Hill+Knowlton Strategies for Rape Crisis
- Great Orme: The £1 Farm by Mischief PR for National Trust
- One Love Manchester by The Outside Organisation for One Love Manchester
- Rize Up - inspiring under-25s to vote by Manifest for Rize Up
Public Affairs
- #BetterThanThat by APCO Worldwide for Polish Cultural Institute
- A New Nutrition Narrative by Weber Shandwick for Children's Investment Fund Foundation (CIFF)
- Five-Year Sentences for Animal Cruelty by Battersea Dogs & Cats Home
- Project Harvey by FTI Consulting
- Save Our Early Years by PLMR
Public Sector
- #400ftBritain by M&C Saatchi PR for the Civil Aviation Authority
- #IAMWHOLE by Spirit Media for NHS Brighton and Hove CCG
- Food Safety Week 2016 by Kindred for Food Standards Agency
- Missing Type International by MHP Communications for NHS Blood & Transplant
- There's a new quid on the block by Kindred for HM Treasury and The Royal Mint
Technology
- Being Teenage in the Digital Age by Mischief PR for Vodafone UK
- eBay: The Emotionally Powered Shop by Exposure for eBay
- Huawei and The Saatchi Gallery create 'From Selfie to Self-Expression' exhibition by Hill+Knowlton Strategies for Huawei P10
- The Mobile Billboard - Capturing Britain's Greatest Views with the Samsung Galaxy S8 by Taylor Herring for Samsung
- Virtually Real by Hope&Glory for HTC Vive
Campaign Categories: Techniques
Best Influencer Marketing Campaign
- #BrutalCut by Weber Shandwick for ActionAid UK
- All About Mama by Alfred for Quility
- GLITCH by iris for adidas
- La Maison Maille's Fete de la Gastronomie by Kaper for Maille
- McDonald's UK proves it's Good to Know by Teneo Blue Rubicon for McDonald's UK
Best Integrated Campaign
- Accounts Done: Feel Awesome by Brands2Life for Intuit QuickBooks
- Dulux - Room With Their View by Mischief PR for Dulux
- Fight Today for More Tomorrows by Weber Shandwick for Roche
- Holland & Barrett - Supercharge It by Pegasus for Holland & Barrett
- La Maison Maille's Fete de la Gastronomie Kaper for Maille
- Plusnet Pioneers by Kaper for Plusnet
Best PR Event
- #March4Women by CARE International UK
- Carlsberg Pubstitutions by Clifford French for Carlsberg
- Resident Evil 7: The Experience by M&C Saatchi PR for Capcom Europe
- Stolen Goods Shop by M&C Saatchi PR by Ageas & Back Me Up
- The Garden of Light by Hope&Glory for Marie Curie
Best Use of a Small Budget
- Disney Princess: Princess Principles by Shine Communications for Disney
- Domino's: Wipeable Onesie by Shine Communications and Domino's
- Hooking up the World's Most Eligible Bachelor by Ogilvy Public Relations for Ol Pejeta Conservancy
- Pay@Pump by Cohn & Wolfe for Barclaycard
- Totes IKEA by Hope&Glory for IKEA
Best Use of Content
- eBay: The Emotionally Powered Shop by Exposure for eBay
- MyVoucherCodes #BudgetBuster by Frank for MyVoucherCodes
- Otis - Made to Move You by TVC Group for Otis
- The Joy of Sticks by Mischief PR for National Trust
- Thin Air - Breaking The Book Launch Mould by Frank for Michelle Paver - Thin Air
Best Use of Creativity
- #BrutalCut by Weber Shandwick for ActionAid UK
- Darts: The Ballet by The Romans for Flight Club Darts
- Domino's: Wipeable Onesie by Shine Communications and Domino's
- Green Flag - #ItsOkToSwitch by Frank for Green Flag
- Pay@Pump by Cohn & Wolfe for Barclaycard
- Santa Forgot by freuds for ARUK
Best Use of New Technology
- eBay: The Emotionally Powered Shop by Exposure for eBay
- Follow Our Foodsteps by Teneo Blue Rubicon for McDonald's UK
- Nokia Snake by One Green Bean for HMD Global/Nokia
- Samsung Step into Rio by M&C Saatchi Sport & Entertainment for Samsung
- Virgin Holiday Spirit by One Green Bean for Virgin Holidays
- Virtually Real by Hope&Glory for HTC Vive
Best use of Planning, Strategy and Evaluation
- #BetterThanThat by APCO Worldwide for Polish Cultural Institute
- Domino's: Delivering a Bigger Slice of Conversation by Shine Communications and Domino's
- Lynx: Giving British Masculinity A New Voice by W for Lynx
- Missing Type International by MHP – ENGINE for NHS Blood & Transplant
- Morrisons: Foodmakers and Shopkeepers by Shine Communications for Morrisons
- Santa Forgot by freuds for ARUK
Internal Communications and Employee Engagement
- Creating strategic communications to enjoy, not endure by BDO
- Going for Gold by BT
- Fighting Financial Crime by HSBC
- Rumaila Oilfield - Drilling for Morale by ROO C&EA team and Pulse Brands for Rumaila Operating Organisation
- Shape Our Future by EY
- The £2million Challenge - Increasing colleague pride in Lloyds Banking Group by Four Communications for Lloyds Banking Group
Most Innovative use of Digital and Social Media
- #BrutalCut by Weber Shandwick for ActionAid UK
- #MYNEOLABEL - The First Ever Fashion Collection Designed on Snapchat by iris for adidas neo
- #TakeAction by Ogilvy & Mather UK for Amnesty International
- Team GB by Hill+Knowlton Strategies for adidas UK
- Yours, Mrs Claus by Unity for ActionAid
People & Agencies
Best Agency outside London
- Cirkle
- Citypress
- Intelligent Conversation
- Man Bites Dog
- O Communications
Force for Good
- Driving aspiration and opportunity in deprived communities by Conscious Communications for FXP
- The Agency for Change, FleishmanHillard Fishburn
- Golin B&B: A home for diversity by Golin
- Style For Stroke by EastofEden London
- Women in PR: a catalyst for female success by Women in PR
Large Consultancy of the Year
- Cohn & Wolfe
- Golin
- Hill+Knowlton Strategies
- Instinctif Partners
- Weber Shandwick
Mid-sized Consultancy of the Year
- M&C Saatchi PR
- Mischief PR
- Octopus Group
- W
- W2O Group
New Consultancy of the Year
- Another Word Communications
- Barley Communications
- Ready10
- Talker Tailor Trouble Maker
- Well Hello
Small Consultancy of the Year
- Hope&Glory
- Incisive Health
- One Green Bean
- Taylor Herring
- The Romans
- Tin Man
Specialist Consultancy of the Year
- Battenhall
- Chameleon
- Harvard
- Incisive Health
- Porter Novelli London
Young PR Professional of the Year
- Ella Roche, The Honey Partnership
- Nick Braund, PHA Media
- Olivia Blairman, TVC Group
- Ottilie Ratcliffe, The Romans
- Ruth Clifford, Citypress
Gold Award – In-house Team of the Year
- Confused.com
- English Heritage
- The Prince's Trust
- uSwitch
The winner of the Issues & Crisis Management category will be announced on the night.
Click here for more information on the PRWeek UK Awards 2017.
