PRWeek UK Awards 2017: who is on the shortlist ahead of the big night?

Tonight's the night: the PRWeek UK awards will be handed out at London's Grosvenor House Hotel later. Have a look at who will be spending all day, and most of the night, with crossed fingers...

Weber Shandwick and Hope&Glory are leading the shortlist at the annual celebration of the very best of UK PR, with both appearing nine times.

Weber has four nominations for its #BrutalCut campaign for Action Aid and was also nominated in the Large Agency of the Year category. Hope&Glory has two nominations each for the campaigns Totes Ikea and Virtually Real for HTC Live. It is a finalist in Small Consultancy of the Year.

Other agencies to appear multiple times on the shortlist include Shine (six times); Hill+Knowlton, Mischief and Tin Man (all five); and Cohn & Wolfe, Frank, Kaper, M&C Saatchi PR, Teneo Blue Rubicon and W (all four).

Campaign Categories: Sectors

B2B Campaign

  • Black Fiveday by Harvard for Salmon
  • Cyber Investigator Chronicles by Brands2Life for Gemalto
  • Otis - Made to Move You by TVC Group for Otis
  • The Future of Work Is Human by Man Bites Dog for Korn Ferry
  • Xero: Chasing Payments by Shine Communications for Xero

City & Corporate Communications

  • Bring In Your Parents by Brands2Life for LinkedIn
  • Building McDonald's employer reputation by Teneo Blue Rubicon for McDonald's UK
  • Facebook SheMeansBusiness by Teneo Blue Rubicon for Facebook
  • RB Innovation Hack by Virgo Health for Reckitt Benckiser
  • ReConnect: The World's Biggest Recruitment Programme for Career-Break Women by Vodafone

Financial Services

  • B rent-free with #StudioB by Engage for B by CYBG
  • From price comparison to motoring experts by Confused.com
  • Pay@Pump by Cohn & Wolfe for Barclaycard
  • Take Five by FleishmanHillard Fishburn for Financial Fraud Action UK
  • The Year of the Fix by Unity for Direct Line
  • Visualising the Voice by Hope&Glory for Barclays

Healthcare: Ethical & OTC Consumer

  • @DangerousSnail25 has a secret... by Red Consultancy for Bayer 
  • Catching the butterflies by Porter Novelli UK for Merck
  • Cera: The Future of Social Care by W for Cera
  • Cutting through the silence on World Hearing Day by Porter Novelli UK for MED-EL
  • Fight Today for More Tomorrows by Weber Shandwick for Roche
  • MS: No Filter by Creation for Gilenya

Marketing Communications: Automotive and Transport

  • British Airways - The return of Team GB and Paralympics GB from the Rio 2016 Games by British Airways
  • Green Flag - #ItsOkToSwitch by Frank for Green Flag
  • The Biggest Unveil for the Smallest Rolls-Royce by MindWorks Marketing for Rolls-Royce Motor Cars
  • The Magic of Mobile Tickets by Tin Man for Trainline
  • The Power of Nice by Tin Man for Monarch
  • Vauxhall Motors: Maddox Yellow by Kaper for Vauxhall Motors

Marketing Communications: Culture Media, Sport and Travel

  • A (Rust) Bucket List Experience with Ben 10 by Tin Man for Cartoon Network - Ben 10
  • Team GB by Hill+Knowlton Strategies for adidas UK
  • The Power of Nice by Tin Man for Monarch
  • The Real Mr. Darcy - A Dramatic Reappraisal by Taylor Herring for UKTV 
  • We've Got a Workout for That by Hope&Glory for Virgin Active

Marketing Communications: FMCG, Health, Beauty, Retail and Fashion

  • Kevin the Carrot by Weber Shandwick for Aldi
  • Lynx: Giving British Masculinity a New Voice by W for Lynx
  • Perfect Mum by MHP Communications for Baby Dove
  • The Dining Club by Hope&Glory for IKEA
  • Totes IKEA by Hope&Glory for IKEA

Not-for-Profit

  • #BrutalCut by Weber Shandwick for ActionAid UK
  • #TakeAction by Ogilvy PR for Amnesty International
  • Break the Silence by Hill+Knowlton Strategies for Rape Crisis
  • Great Orme: The £1 Farm by Mischief PR for National Trust
  • One Love Manchester by The Outside Organisation for One Love Manchester
  • Rize Up - inspiring under-25s to vote by Manifest for Rize Up

Public Affairs

  • #BetterThanThat by APCO Worldwide for Polish Cultural Institute
  • A New Nutrition Narrative by Weber Shandwick for Children's Investment Fund Foundation (CIFF)
  • Five-Year Sentences for Animal Cruelty by Battersea Dogs & Cats Home
  • Project Harvey by FTI Consulting
  • Save Our Early Years by PLMR

Public Sector

  • #400ftBritain by M&C Saatchi PR for the Civil Aviation Authority
  • #IAMWHOLE by Spirit Media for NHS Brighton and Hove CCG
  • Food Safety Week 2016 by Kindred for Food Standards Agency
  • Missing Type International by MHP Communications for NHS Blood & Transplant
  • There's a new quid on the block by Kindred for HM Treasury and The Royal Mint

Technology

  • Being Teenage in the Digital Age by Mischief PR for Vodafone UK
  • eBay: The Emotionally Powered Shop by Exposure for eBay
  • Huawei and The Saatchi Gallery create 'From Selfie to Self-Expression' exhibition by Hill+Knowlton Strategies for Huawei P10
  • The Mobile Billboard - Capturing Britain's Greatest Views with the Samsung Galaxy S8 by Taylor Herring for Samsung
  • Virtually Real by Hope&Glory for HTC Vive

Campaign Categories: Techniques

Best Influencer Marketing Campaign

  • #BrutalCut by Weber Shandwick for ActionAid UK
  • All About Mama by Alfred for Quility 
  • GLITCH by iris for adidas
  • La Maison Maille's Fete de la Gastronomie by Kaper for Maille
  • McDonald's UK proves it's Good to Know by Teneo Blue Rubicon for McDonald's UK

Best Integrated Campaign

  • Accounts Done: Feel Awesome by Brands2Life for Intuit QuickBooks
  • Dulux - Room With Their View by Mischief PR for Dulux
  • Fight Today for More Tomorrows by Weber Shandwick for Roche 
  • Holland & Barrett - Supercharge It by Pegasus for Holland & Barrett
  • La Maison Maille's Fete de la Gastronomie Kaper for Maille
  • Plusnet Pioneers by Kaper for Plusnet

Best PR Event

  • #March4Women by CARE International UK
  • Carlsberg Pubstitutions by Clifford French for Carlsberg
  • Resident Evil 7: The Experience by M&C Saatchi PR for Capcom Europe
  • Stolen Goods Shop by M&C Saatchi PR by Ageas & Back Me Up
  • The Garden of Light by Hope&Glory for Marie Curie

Best Use of a Small Budget

  • Disney Princess: Princess Principles by Shine Communications for Disney
  • Domino's: Wipeable Onesie by Shine Communications and Domino's
  • Hooking up the World's Most Eligible Bachelor by Ogilvy Public Relations for Ol Pejeta Conservancy
  • Pay@Pump by Cohn & Wolfe for Barclaycard
  • Totes IKEA by Hope&Glory for IKEA

Best Use of Content

  • eBay: The Emotionally Powered Shop by Exposure for eBay
  • MyVoucherCodes #BudgetBuster by Frank for MyVoucherCodes
  • Otis - Made to Move You by TVC Group for Otis
  • The Joy of Sticks by Mischief PR for National Trust
  • Thin Air - Breaking The Book Launch Mould by Frank for Michelle Paver - Thin Air

Best Use of Creativity

  • #BrutalCut by Weber Shandwick for ActionAid UK
  • Darts: The Ballet by The Romans for Flight Club Darts
  • Domino's: Wipeable Onesie by Shine Communications and Domino's
  • Green Flag - #ItsOkToSwitch by Frank for Green Flag
  • Pay@Pump by Cohn & Wolfe for Barclaycard
  • Santa Forgot by freuds for ARUK

Best Use of New Technology

  • eBay: The Emotionally Powered Shop by Exposure for eBay
  • Follow Our Foodsteps by Teneo Blue Rubicon for McDonald's UK
  • Nokia Snake by One Green Bean for HMD Global/Nokia
  • Samsung Step into Rio by M&C Saatchi Sport & Entertainment for Samsung
  • Virgin Holiday Spirit by One Green Bean for Virgin Holidays
  • Virtually Real by Hope&Glory for HTC Vive

Best use of Planning, Strategy and Evaluation

  • #BetterThanThat by APCO Worldwide for Polish Cultural Institute
  • Domino's: Delivering a Bigger Slice of Conversation by Shine Communications and Domino's
  • Lynx: Giving British Masculinity A New Voice by W for Lynx
  • Missing Type International by MHP – ENGINE for NHS Blood & Transplant
  • Morrisons: Foodmakers and Shopkeepers by Shine Communications for Morrisons
  • Santa Forgot by freuds for ARUK

Internal Communications and Employee Engagement

  • Creating strategic communications to enjoy, not endure by BDO
  • Going for Gold by BT
  • Fighting Financial Crime by HSBC
  • Rumaila Oilfield - Drilling for Morale by ROO C&EA team and Pulse Brands for Rumaila Operating Organisation
  • Shape Our Future by EY
  • The £2million Challenge - Increasing colleague pride in Lloyds Banking Group by Four Communications for Lloyds Banking Group

Most Innovative use of Digital and Social Media

  • #BrutalCut by Weber Shandwick for ActionAid UK
  • #MYNEOLABEL - The First Ever Fashion Collection Designed on Snapchat by iris for adidas neo
  • #TakeAction by Ogilvy & Mather UK for Amnesty International
  • Team GB by Hill+Knowlton Strategies for adidas UK
  • Yours, Mrs Claus by Unity for ActionAid

People & Agencies

Best Agency outside London

  • Cirkle
  • Citypress
  • Intelligent Conversation
  • Man Bites Dog
  • O Communications

Force for Good

  • Driving aspiration and opportunity in deprived communities by Conscious Communications for FXP
  • The Agency for Change, FleishmanHillard Fishburn
  • Golin B&B: A home for diversity by Golin
  • Style For Stroke by EastofEden London 
  • Women in PR: a catalyst for female success by Women in PR

Large Consultancy of the Year

  • Cohn & Wolfe
  • Golin
  • Hill+Knowlton Strategies
  • Instinctif Partners
  • Weber Shandwick

Mid-sized Consultancy of the Year

  • M&C Saatchi PR
  • Mischief PR
  • Octopus Group
  • W
  • W2O Group

New Consultancy of the Year

  • Another Word Communications
  • Barley Communications
  • Ready10
  • Talker Tailor Trouble Maker
  • Well Hello

Small Consultancy of the Year

  • Hope&Glory
  • Incisive Health
  • One Green Bean
  • Taylor Herring
  • The Romans
  • Tin Man

Specialist Consultancy of the Year

  • Battenhall
  • Chameleon
  • Harvard
  • Incisive Health
  • Porter Novelli London

Young PR Professional of the Year

  • Ella Roche, The Honey Partnership
  • Nick Braund, PHA Media
  • Olivia Blairman, TVC Group
  • Ottilie Ratcliffe, The Romans
  • Ruth Clifford, Citypress

Gold Award – In-house Team of the Year

  • Confused.com
  • English Heritage
  • The Prince's Trust
  • uSwitch

The winner of the Issues & Crisis Management category will be announced on the night.

Click here for more information on the PRWeek UK Awards 2017.

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