Pepsi, McDonald's, Dove (twice): can the PR industry stop adland's disastrous campaigns?

The way things are going, 2017 could be remembered in the marcoms world as the year of the catastrophic, facepalm-inducing campaign. What role can PR play in stopping such disasters slipping through the net?

by Robert Smith
Disastrous ads: Dove (top left, bottom right), McDonald's (top right) and Pepsi (bottom left)
Disastrous ads: Dove (top left, bottom right), McDonald's (top right) and Pepsi (bottom left)

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