Breakfast Briefing, 10.10.2017: Can a rebranding save The Weinstein Company?

The film studio could further distance itself from cofounder Harvey Weinstein by rebranding, according to multiple reports. Plus: ESPN suspends Jemele Hill and Dove apologizes for an ad it says "missed the mark."

Weinstein Company considers rebrand. After firing the Hollywood mogul over the weekend, The Weinstein Company could try to further distance itself from Harvey Weinstein by rebranding, according to The Wall Street Journal. Meanwhile, fashion designer Donna Karan has apologized for statements in support of Weinstein in which she seemed to blame victims for sexual harassment. Ketchum cut ties with The Weinstein Company on Friday in the wake of sexual harassment allegations against the former film studio boss surfacing in a New York Times report.

New this morning: Lipin launches firm. Former Brunswick Group executive and one-time financial journalist Steve Lipin has rolled out his latest venture: Gladstone Place Partners. The shop will work on issues including mergers and acquisitions, IPOs, and reputation management, according to Reuters.

Dove apologizes for ‘whitewashing’ ad. The soap brand issued an apology over the weekend for an ad that seemed to show a black woman turning herself white. The spot, widely criticized for insensitivity, "missed the mark in representing women of color thoughtfully," Dove tweeted on Saturday.

Google can’t escape Silicon Valley’s Russian ad crisis. The technology giant acknowledged on Monday that accounts linked to the Russian government bought tens of thousands of dollars in ads before the 2016 presidential election. Media buyers told NBC News that the Russian influence scandal is making advertisers nervous about their partnerships with Silicon Valley giants.

ESPN’s Hill suspended. The sports network suspended on-air personality Jemele Hill for two weeks on Monday after she tweeted that fans should boycott advertisers linked to Jerry Jones. The Dallas Cowboys owner said this weekend that players who sit out the national anthem would not be able to play for him. ESPN tweeted that Hill was suspended for a second violation of its social media policies.

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