An absorbing contest featuring PRWeek's five favourite campaigns in September was convincingly won by Cohn & Wolfe's campaign for Hotels.com, which involved the creation of the world's first 'Inflatable Sanctuary', alongside a survey that revealed how many of these beach and pool toys get left behind after family holidays.
In second place, with more than 130 votes, was the Premier League's Writing Stars scheme, which offers free curriculum-linked teaching resources for children. Frank Lampard and Yannick Bolasie were enlisted for a poetry competition as part of the campaign.
See the full results below and find out more about the winning campaign:
Hotels.com’s Inflatable Sanctuary
What happens to holiday inflatables left behind after the summer season? That was focus of a creative and original campaign by accommodation booking site Hotels.com, which created the world’s first 'Inflatable Sanctuary' at the Hipotels Gran Playa de Palma. Hotels.com guests who book into the Spanish hotel over the next three months can adopt one of the discarded flotation devices for free.
In addition, Hotels.com released a survey that found while half of all British holidaymakers buy a pool inflatable, only 28 per cent take them home after their trip.
The survey of 2,000 holidaymakers also found that the donut is the most popular inflatable among Brits, and inflatables are the second most likely items to be abandoned – behind sun cream.
In case you missed it – Five Campaigns We Liked in August: your winner revealed