Mountain Dew, Doritos to host AR events in Xbox giveaways

PepsiCo brands Mountain Dew and Doritos are giving Xbox fans a chance to win a console with an AR capture-the-flag event.

The soft drink and snack brands have hundreds of the Xbox One X to give away next month as part of an event called The Drop Zone and the "Every 60 Seconds" online auction.

Players need to download The Drop Zone app to register for a spot to participate in the AR games. To get through the games, they will have to find, claim, and keep control of a virtual console within the app by "deploying offensive and defensive power-ups."

"Dew and Doritos are known for providing gamers with unique ways to access exclusive gaming experiences," said Ryan Matiyow, senior director for marketing at Doritos. "We're upping the ante with the introduction of The Drop Zone experience this fall. The augmented-reality capture-the-flag experience is going to be off-the-charts for gaming fans nationwide."

The series of AR events will take place in New York, Los Angeles, and Chicago over the weekend of November 10.

"Xbox fans are always looking for innovation and unique gaming experiences," added Chauncey Hamlett, senior director of marketing at Mountain Dew. "The immersive and thrilling Drop Zone experience by Doritos and Dew is a totally unique, exciting way for fans to get their hands on the most powerful gaming console today."

Fans can also win a console through online auctions, which are taking place throughout November.

This story first appeared on campaignlive.co.uk.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.