NEW YORK: Marino, a New York-based PR firm, has opened the doors of its Los Angeles office.
The firm has been headquartered in New York for more than 20 years and opened a Boston office in 2015. Marino currently has one staffer in Los Angeles, account director Daniella Alkobi. She has worked in the firm’s New York office for five years and relocated to Los Angeles.
Several other staffers are working remotely on West Coast clients from New York. The office is both serving Los Angeles-based clients and national clients that need a West Coast presence. President and CEO Frank Marino said there are plans to expand in Los Angeles.
"It’s a natural spot for us because clients that we are doing business with have needs on the West Coast," Marino said. "That’s been guiding us in some of our prior expansions, like up in Boston. We see great potential in the Los Angeles market for us, not only for new clients but also for our existing clients; being able to service clients’ needs in those areas and the ability to be ready to move on things and have those boots on the ground."
Marino sees potential particularly for his firm’s real estate practice in Los Angeles. The agency is already working with real estate firm Markwood Enterprises on the West Coast, along with additional work for existing real estate and not-for-profit clients.
In New York, Marino has worked with real estate firm Cushman & Wakefield and several building projects such as Chelsea Market, Terminal 4 at John F. Kennedy Airport, and One World Trade Center.
The agency also does work in the energy sector, particularly renewable energy. Marino said he hopes energy will be another major market on the West Coast his agency can break into with the move.
"There’s such a great vibe there, like what was happening in tri-state region," Marino said. "We’re very optimistic about it. We bring a little bit of a New York attitude there and hope that's going to appeal to a wide swatch of the market there."
Marino was founded in 1993 and works across real estate, consumer, nonprofit, energy, healthcare, tech, and financial sectors.