H+K launches tool to help UK clients 'define their purpose' against UN global goals

Hill+Knowlton Strategies' London office has launched a social and environmental change tool designed to promote authentic comms and help clients "define their purpose".

Hill+Knowlton launches tool to promote social and environmental change
Hill+Knowlton launches tool to promote social and environmental change

The Better Impact initiative is based on the United Nations' 17 Global Goals for Sustainable Development, launched with support from PR firms including Freuds in 2015.

Goals include zero hunger, climate action and affordable and clean energy in an attempt to end poverty, reduce inequality and injustice and fix climate change by 2030.

Better Impact is designed to identify which of the 17 goals most align with a business's performance, stakeholder values and purpose. A "score" is then generated that identifies the key areas where a business can make a positive real world impact, H+K said.

H+K then uses the score to create a report for the client that is designed to help "define their purpose". According to the agency, the report enables its Better Impact team to create and deliver strategies that ensure a company's communications are credible and authentic.

The agency's UK CEO Richard Millar said: "Creativity has a huge role to play in helping brands be a force for good. At H+K we believe that by focusing on the key areas that will enable the most immediate impact, any business with the right intent can make a positive difference."

The initiative is currently being offered to new and prospective clients in the UK. 

Read next: Cannes Lions teams up with UN to create sustainability awards category

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