Breakfast Briefing, 10.5.2017: Facebook responds to Russian ad scandal with full-court press

Plus: There's a rare consensus on gun control forming on Capitol Hill, and the Monopoly Man made a rare appearance in front of Congress. Plus: how not to act at a press conference, starring Cam Newton.

Facebook responds to Russian ad crisis. The social network bought ads in major newspapers on Wednesday and has brought on left- and right-leaning public affairs firms as it explains how it will respond to Kremlin-linked groups buying ads on its platform before the 2016 presidential election. The company is also frequently updating its blog and reaching out to policymakers in Washington, DC, according to Axios.

Rare consensus forming on gun control. Top Republicans in Congress have been signalling they’re open to legislation regulating "bump stocks," or accessories that make semiautomatic weapons even more deadly, according to The New York Times. The device was reportedly used in Sunday night’s mass shooting at a country music festival in Las Vegas in which 59 people were killed.

Vodafone’s global rebrand. The company has refreshed its logo and tagline and launched a campaign to reintroduce itself in the 36 countries in which it operates. The campaign, the biggest in the company’s history, includes a 60-second film produced by Ridley Scott Associates and directed by Caspar Balslev, according to Campaign.

How not to act at a press conference. Carolina Panthers quarterback Cam Newton belittled a female reporter at a Wednesday press conference. Asked about the performance of the team’s receivers, Newton said, "It’s funny to hear a female talk about routes." (Booo!) A spokesman for the team said the star quarterback has "expressed regret" for the remarks, according to the Associated Press.

Equifax’s woes a jackpot for Monopoly? A familiar face staked out prime real estate behind the former CEO of Equifax during his grilling on Capitol Hill on Wednesday: the "Monopoly Man." The board game mascot, real name Rich Uncle Pennybags, was actually activist Amanda Werner, who told TechCrunch, "I was sitting right next to a lot of the Equifax PR folks and executives like Richard Smith...I got a lot of dirty looks throughout the hearing."

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