He will oversee all of the agency’s UK clients across the business and meet with them on a regular basis as part of his role.
Williams was previously a senior director at Burson-Marsteller. He had joined the firm after leaving his role as head of public affairs at FleishmanHillard UK in 2015.
He has twenty years of experience in public affairs, issues management and political campaigns and has expertise in the geo-politics, defence and energy sectors.
During the mid-90s, Williams was a senior political adviser on defence and security to the Labour Party under Tony Blair and, during the 1997 General Election campaign, he was seconded to the party’s campaign headquarters as an adviser to the then Shadow Cabinet.
He joined GPC International as associate director in 2000 after a three-year stint at Bell Pottinger as a public affairs consultant, but returned twice to the Labour party to help it fight the election campaigns of 2001 and 2005, working in Blair’s office as part of his media team. GPC merged into Fleishman in 2005.
Commenting on his appointment, Stephen Day, chief executive of Burson-Marsteller London, said: "In his new position, Nick will use his extensive consultancy experience to benefit our clients, our widening sector and integrated expertise, and support Burson-Marsteller’s growth in the market."
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