Millennials back activist CEOs, not so much other generations
Millennials increasingly want CEOs to speak out on the issues that matter to them, and at a much higher rate than members of other generations. They're also willing to reward executives that do so with their business.
Source: CEO Activism in 2017: High Noon in the C-Suite, a survey of 1,021 American adults by Weber Shandwick and KRC Research conducted in March and April
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