Source: CEO Activism in 2017: High Noon in the C-Suite, a survey of 1,021 American adults by Weber Shandwick and KRC Research conducted in March and April
Millennials back activist CEOs, not so much other generations
Millennials increasingly want CEOs to speak out on the issues that matter to them, and at a much higher rate than members of other generations. They're also willing to reward executives that do so with their business.
