Narrated by a man in a pig head mask, the Hogumentary film (below) playfully pays tribute to the pig logo (above), which has accompanied the brand since it launched in 2000.
Dropping the pig logo is part of a wider refresh of the brand designed to raise awareness of Moonpig as a retailer of flowers and gifts, as well as cards, said Brands2Life, which was appointed as Moonpig's retained consumer and social PR agency in June.
Moonpig's head of PR and social media Peter Hoffer said: "We could have swept our old brand and logo under the carpet and quietly retired our Pig, but we went the whole hog instead." The new logo is below:
"Creating the Hogumentary was a way for us to celebrate and have a bit of fun with what happens when a brand icon steps away from the limelight," Hoffer went on to say.
Watch it here:
