Multiple sclerosis (MS) impacts approximately 400,000 people in the U.S. and more than 2.5 million worldwide. The autoimmune disease disrupts communication between the brain and body, leading to symptoms such as numbness, tingling, or even paralysis or loss of vision.
Despite the large number of MS cases, like the disease itself, many things are still unknown, leading to miscommunication about how to treat it and who it affects.
To help educate people about this often misunderstood disease, Teva partnered with Jack Osbourne, son of Ozzy and Sharon Osbourne, for the You Don’t Know Jack About MS® campaign.
Five years ago, Jack was diagnosed with relapsing remitting multiple sclerosis, the most common form of MS. His diagnosis surprised many people because one of the most misunderstood things about the disease is that it only affects older adults. In fact, it can affect anyone at any time - even young, tattooed, thrill-seekers like Jack.
Like many people receiving an MS diagnosis, Jack felt uncertain about how his life might change and turned to the Internet, but found it only led to more uncertainty and confusion. Jack identified a lack of voices speaking about MS with which he and others who are newly diagnosed could identify.
After going public with his diagnosis, Jack wanted to fill the missing voice in the community and help others understand what to expect. He helped bring to life a creative platform that was relatable and informative, where all people impacted by MS could find resources, hear other people’s stories, and learn more about the disease.
Together with Teva, the campaign has used multimedia blogs, online webisodes, and social media posts to chronicle Jack’s journey over the past five years, including how he shared his diagnosis with family and friends and how he is managing his MS.
Since 2012, YouDontKnowJackAboutMS.com has reached and educated millions through Jack’s unique and personal story that continues to strike a chord with the community. Most recently we’ve expanded the reach of the campaign with the introduction of the YDKJ® YouTube channel in 2016 and through Jack’s social media channels, including a Facebook Live event in July 2017.
We hope You Don’t Know Jack About MS® continues to positively impact the lives of, and educate, those affected by MS in a way that is relatable, approachable and, most importantly, educational. With a look to the future, as Jack says "we want to be the one-stop-shop doctors tell their patients to go when they are diagnosed with MS."