Breakfast Briefing, 9.28.2017: The 5 stories PR pros need to know on Thursday morning

Scaramucci's new venture; WPP threatens to leave Cannes; Twitter to testify for Russia probe; Southwest passenger forced off of a plane.

Scaramucci is back… again
The Mooch announced his next move on Twitter, The Scaramucci Post. The new venture will launch on October 2. It’s a moderate platform that will "be the center lane in a two-lane highway," as Scaramucci said in a teaser video. In the video, he never stated it was a news outlet, though most believe it will be. The @ScaramucciPost Twitter handle was created in August, shortly after the Mooch was fired from his 11-day stint as White House communications director.

WPP still questioning Cannes Lions participation
Leaked emails show WPP is in discussions with the event organizer chief, Duncan Painter of Ascential, about changes to Cannes Lions and WPP’s participation. WPP CEO Martin Sorrell voiced doubts about Cannes during the festival this year and Publicis already decided not to enter in 2018. The holding company is also planning to withdraw from the Eurobest awards, also run by Ascential.

Twitter takes hot seat in Russia investigation
Twitter will attend a closed-door Senate Intelligence Committee meeting on Thursday. Senate investigators plan to ask Twitter about its role in spreading fake news and Russian bots on the platform. Facebook and Google were also both asked to testify in an upcoming meeting about Russian interference.

Passenger forcibly pulled off Southwest flight
A woman was removed from a Southwest flight by police after she told crew she had a life threatening animal allergy while animals were on the plane. The scene, recorded by cell phone and posted online, shows police roughly pulling the woman out of her seat and off the plane and is reminiscent of United’s crisis earlier this year. Southwest has apologized, saying in a statement, "We are disheartened by the way this situation unfolded and the customer's removal by local law enforcement officers."

Other news to know: Hugh Hefner, founder of Playboy, died at 91; Reactions to Trump’s tax plan; Amazon’s latest Echo product lineup.

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