Business school signs six-figure contract with agency to raise its global profile

Durham University Business School is planning a comms offensive that aims to raise its global profile, after appointing an agency in a £260,000 deal.

Durham University Business School has appointed Bluesky PR to raise its global profile
Durham University Business School has appointed Bluesky PR to raise its global profile
The contract award comes at a time when the business school is involved in a series of high-profile projects, including input to Parliamentary committees on Brexit, UK-wide research into police leadership, and collaborating with Brazilian companies to increase their competitiveness in foreign markets.

The deal with Bluesky PR – which specialises in PR for the education sector – is set to start next month and run for four years.

Durham University Business School marketing and comms manager Liz Lawrence told PR Week it was an exciting time to be promoting the school, which was founded in 1965.

She said: "This is a new contract that is in its infancy and we are looking forward to working with Bluesky PR and raising the profile of the business school globally".

The business school – part of the prestigious Durham University – has more than 25,000 alumni in 150 countries around the world and is keen to share its story internationally.

As well as offering undergraduate and masters degrees, the school launched a new ‘fast track’ online MBA this year, which students can complete in two years, rather than three.

Current comms activities include the school’s dedicated thought leadership and news magazine, Impact, which was first published at the start of 2017; social media on platforms including Facebook, Twitter and Instagram; and its international events programme, with research seminars and a promotional tour taking in Europe, Russia, India, Malaysia, Thailand and Hong Kong.

Bluesky PR has already worked with universities and business schools including UCL School of Management, Said Business School at the University of Oxford, and the London School of Economics and Political Science (LSE). It has an eight-strong team that will collaborate on the contract.

Work could include developing engaging thought leadership, sharing innovative research, creating case studies, organising tours by the school’s dean and vice-chancellor and delivering mixed media campaigns.

Bluesky PR senior account manager Kerry Ruffle said: "It is very much a global remit, and we are in the early planning stages. Durham University Business School is very keen to raise its profile in the UK, Europe, Latin America, the US and worldwide."


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