Featured in this issue:
Artificial Intelligence: Fear, wonder, skepticism, and excitement permeate the comms industry whenever AI is mentioned, so PRWeek took a deep dive beneath the surface to discover the reality of the technology and implications for the future of PR and marketing.
Newsmaker: Pharma veteran Jeff Winton came on board Astellas at a trying time for the industry, but has managed to build its comms function from the ground up and solidify its reputation among the top companies by using social media to help make the company more visible than many older, traditional brands.
Metrics That Matter: Communications becomes a driving force when it gleans and reports on data the C-suite cares about. Industry leaders from BurrellesLuce, Bloomberg, Bayer, and MasterCard shared their playbooks for forging that connection at this roundtable held in New York City.
Diversity Awards: PRWeek partners with the PR Council to present the annual Diversity Distinction in PR Awards, highlighting initiatives and individuals in seven categories that serve as shining examples for the communications industry.
CMO Q&A: Gary Briggs explains how social media behemoth Facebook is connecting the world through the internet while fighting fake news. The CMO of one of the world’s biggest companies also discusses working alongside PR agencies and brands.
I hope you enjoy this digital edition. Download here