Flack on Friday: Sir Martn joins Twittr, Theresa socialises Brexit, #National4pmFinishDay, duck roasts P&G

In Flack this week: Social Sorrell spotted, ducking obvious marketing principal ignored, Theresa May's new social strategy on Brexit, and a rapping Dame Judi.

Sorrl joins Twittr (kind of)

A mere eight years and seven months after actually joining Twitetr, WPP supremo Martin Sorrl did his first twt this week, at marketing trade show Dmexco.

Sorrell's first offering contained a typo - but maybe not in the way you'd think. The message accompanying his picture with Twitter supremo Jaco Dorsey paid homage to the "Just setting up my twttr" message that was automatically tweeted when the first users joined what was then known as 'twttr'.

We've all been there with the embarassing typos - as the Daily Mail found last week, they can really ruin you...

Update: Flack can confirm that, at the time of writing, Sorrl had done two twts.

Theresa socialises Brexit

"Good to see civil servants previously tasked with talking up Project Fear doing something useful for a change," wrote political blog Guido Fawkes this week, as it unveiled a Facebook video from Downing Street.

The blog opined that the video "strikes a realistic tone" and is part of the Government stepping up its Brexit messaging, it being "the first time Theresa May’s government has really tried to do anything like this". It might be a departure from the norm for May's team, but it was business as usual in terms of the leaks that the Prime Minister has previously tutted at - the video was posted on Guido almost four hours before it went up on Number 10's Facebook page.

Of the more than 1,200 reactions to the post as of Thursday night, around 1,000 were the standard 'like', while 'haha' number 103, 'love' got 71, and 'angry face' had amassed 37. The comments, however, were a more, erm, mixed bag.

Bitcoin for your thoughts...

Frank has become, it believes, the first UK agency in the UK to accept the crypto-currency Bitcoin as a form of payment for its services, having recently got more interest from clients in and around the fintech sector.

"In the near future, we also expect that some of our suppliers, and who knows maybe even our staff, will request payment in Bitcoin too, so we are now set up for that as well," said co-founder Graham Goodkind. No clients have started paying in Bitcoin just yet, though, Flack hears.

Red Bull gives you... an excuse to go to the pub early

A Red Bull marketing campaign would have it that today is #National4pmFinishDay. Do let us know on Twittr if you're getting involved...

Ducking obvious

Procter & Gamble's Asia brand director for its hair care division served up some interesting fare at the All That Matters conference in Singapore this week, as reported by Mumbrella Asia.

During a panel session, Priyali Kamath confessed that despite "generations of training" in how to make Facebook adverts, the company had still become a "clickbaiter". She explained that, despite her efforts, posts about a giant yellow duck in Hong Kong Harbour still got more 'Likes' than any of P&G's own branded messaging. As such, her training on the use of Facebook ads had returned to the "simple principles of marketing".

Flack wonders if Kamath has ever worked in London, where the first "simple principle of marketing" is, of course, to float large objects on widely recognised bodies of water.

Dench and Bizzle is the shizzle dizzle

Finally, because Flack loves you all (and loves Dame Judi Dench), here's a Lad Bible video flagged up by our friends at Promote PR of the dame and rap artist Lethal Bizzle spitting some bars, whatever that means.

If you want more Flack, check out last week's helping.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in