In brief: Ex-Tory press chief joins Newington, Burson boss joins PRCA board, video firm Blend hires Platform

Ex-Tory press chief joins Newington, Burson boss joins PRCA board, video firm Blend hires Platform and more from PRWeek UK.

Ex-Tory press chief joins Newington

Newington has hired defence secretary Michael Fallon’s former special adviser, Richard Holden (pictured above), as associate director. Holden worked at Conservative HQ from 2007 and became deputy head of press for the party before standing, unsuccessfully, for Parliament in Preston at the 2015 General Election. After the election, Holden took up the role of special adviser to the former Leader of the House of Lords, Baroness Stowell and then to Fallon last year.

Burson boss joins PRCA board

Stephen Day, the new UK chief executive of Burson-Marsteller, has been appointed to the board of the PRCA. Day replaced Amanda Pierce in the Burson CEO role in July, three years after joining the business. Before this, he was managing director of Portcullis, and worked at FleishmanHillard, Weber Shandwick and with the Conservative Party’s front bench team. Day said the UK PR industry was one of the most "thriving and exciting in the world".

Video firm Blend hires Platform

Immersive video and virtual reality firm Blend Media has appointed Platform Communications as its global agency partner. Blend clients include Google, Greenpeace, LADBible and Intel. Platform Communications will deliver a campaign including international media relations, events support and thought-leadership.

Social Communications hires journalist

Adam Lovell, a former editor of Yorkshire Business Insider, has joined the Manchester, Leeds and London agency Social Communications as an associate consultant.

Start-up Foco wins first retainer

PR start-up Foco has won its first retained PR client – tech-based care company Elder. It will deliver a brief that encompasses debate about modern live-in care provision while raising the profile of the company, which matches service users with carers that suit their specific needs. Foco was established last month by John Shewell, founder of the agency Colab; Michael Taggart of financial agency MRM; and Nick Sturman, a former Accenture consultant.

Cellet wins cruise firm

Aranui Cruises has appointed Oxfordshire's Cellet Marketing & Public Relations to handle its public relations in the UK and Irish markets. The cruise company specialises in cruises to the Marquesas Islands in French Polynesia.

Agencies serves green tea

Matcha green tea brand Vivid Matcha, which recently launched in Tesco and Waitrose, has appointed The Wern to manage PR activity. Testify has been appointed to run its social media strategy, while Rhubarb has been hired to create and implement its marketing strategy. This is the first time that Vivid Matcha has appointed agencies in these disciplines.

Wire's up for the cup

The Scottish Football Association has appointed award-winning creative comms agency Wire to handle conception and delivery of an experiential tour around Scotland, offering football fans access to the trophy in six locations across the country.

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