From dwindling confidence among consumers to the bubble bursting for some influencers, senior figures from four agencies with campaigns shortlisted in the Best Influencer Marketing Campaign category at the PRWeek Awards discuss what could be in store for this burgeoning industry.
Anna Thomson, business director, Kaper; Vicki Harding, managing partner, Iris Worldwide; Dan Neale, co-founder, Alfred and Danny Whatmough, EMEA head of social, Weber Shandwick were speaking to PRWeek as part of a wide-ranging roundtable discussion on influencer marketing.
Topics covered included the future of micro-influencers, the role of intermediaries, and the processes employed by PR agencies to determine which influencer is right for a campaign.
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