FHF created #LISTENINGFACE after asking its 250-plus employees to suggest changes to the business that would improve their work-life balance.
Measures implemented by the London business of global network FleishmanHillard include scrapping the nine-to-five workday in favour of more flexible hours, and encouraging staff to dedicate up to 2.5 hours during working hours each week for personal fitness.
FHF CEO Jim Donaldson said: "We know people have lives outside of work and these fresh commitments to our team reflect how we're adapting to help them be more flexible and empowered - in a way that's also great for the company."
Other measures include a competition in which staff can pitch for up to £600 each to pursue projects outside of work; support designed to help employees commit to jobs and activities away from FHF; and staggered return-to-work hours for those on parental leave.
Donaldson added: "It has been our mission to create a trusting, flexible and supportive environment where people's passions and lives outside of work are supported and valued as much as the professional skills and experience that they contribute. It is that culture that is at the centre of our success over the last couple of years."