The PR Week 9.8.2017: Prudential Financial's Colin McConnell

Colin McConnell and PRWeek's editors discuss the art and role of speech writing, the woes of Bell Pottinger, and Lego's marketing.



Colin McConnell, SVP and chief brand officer of Prudential Financial, chats with PRWeek editor-in-chief Steve Barrett and news editor Frank Washkuch about his journey from speechwriter to his current role.

Also up for discussion: Bell Pottinger and Lego's marketing strategy.

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