The PR Week 9.8.2017: Prudential Financial's Colin McConnell

Colin McConnell and PRWeek's editors discuss the art and role of speech writing, the woes of Bell Pottinger, and Lego's marketing.

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Colin McConnell, SVP and chief brand officer of Prudential Financial, chats with PRWeek editor-in-chief Steve Barrett and news editor Frank Washkuch about his journey from speechwriter to his current role.

Also up for discussion: Bell Pottinger and Lego's marketing strategy.

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