DIARY: Outsiders outperform FTSE4Good do-gooders

Some consolation has emerged for companies that took a metaphorical hiding at the hands of the May Day protestors.

Money Observer's Sindex of the 25 FTSE 100 firms who do not qualify for the FTSE4Good ethical investment scheme has outperformed the do-gooders by a 13 per cent so far this year.

By coincidence, this emerges just as CSR experts rush for copies of a book published this week that claims: 'In the 21st century successful companies will use power and influence to work for social progress'.

Good Business, by CSR consultants Steve Hilton and Giles Gibbons, has been timed to coincide with the annual May Day sacking of Oxford Circus.

The publishers of Good Business have hired HMC, which positioned itself originally as an 'ethical PR consultancy', to promote Hilton and Gibbons oeuvre.

The agency touts the book as containing vital guidance on issues such as why globalisation is the key to eliminating world poverty and 'why we should all love profit'.

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