DIARY: Impact is PR flavour for Belgo restaurant chain
The owners of many a PR person's favourite eatery The Ivy have
drafted in some PR support of their own. While Signature Restaurants is
content that The Ivy remains London's most fashionable noshpit, the
group is planning a PR blitz to keep foodies dining at Belgo.
The Impact Agency has won the brief to rejuvenate interest in the chain,
celebrating its tenth anniversary this year. Director and former
restaurant critic Daniel Cohen will help to raise Belgo's profile ten
years after reviewing its original launch.
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