The free U.K. annual music event launched in 2007 when it was known as the iTunes festival, and later rebranded.
The festival, held at London's Roundhouse, is for competition winners. Top acts performing at the event have included Elton John, Adele, Coldplay, and Ed Sheeran.
Apple has not yet responded to Campaign’s request for comment.
This story first appeared on campaignlive.co.uk.