OPINION: Who can the Ulrika PR Svengali be?

The public this week echoed the widespread view of the PR industry that the affair between England soccer manager Sven-Goran Eriksson and TV presenter Ulrika Johnson was a mere PR stunt. Just under 60 per cent in our exclusive NOP poll believe the only sweet nothings being offered between the pair were press tip-offs.

One question remains though. If it is a PR stunt, who is responsible? The contenders are plentiful: Sidgwick & Jackson, publishers of Jonsson's forthcoming autobiography; Naxos, the firm behind Eriksson's CD; and England team suit makers Burton's have all done well. Would the real campaign organiser please stand up.

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