INTERNATIONAL BRIEFS: GlaxoSmithKline stages PR pitch for Tums

PITTSBURG: GlaxoSmithKline is staging a PR pitch for its Tums product line. The healthcare giant is seeking an agency to help raise awareness of the calcium benefits of Tums, as well as the launch of Smooth Dissolve - an extension of the Tums line. The group is looking to target 25 to 45-year-old women.

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