INTERNATIONAL BRIEFS: GlaxoSmithKline stages PR pitch for Tums
PITTSBURG: GlaxoSmithKline is staging a PR pitch for its Tums
product line. The healthcare giant is seeking an agency to help raise
awareness of the calcium benefits of Tums, as well as the launch of
Smooth Dissolve - an extension of the Tums line. The group is looking to
target 25 to 45-year-old women.
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