5 brands insert themselves into the viral 'distracted boyfriend' stock picture

Tinder, Jimmy John's, Tumblr, Vegas Golden Knights, and Penguin Random House quickly jumped on the latest meme.

Another day, another random meme has taken the world by storm. This time, it’s a stock photo of a man checking out another woman, while his girlfriend looks at him in disgust.

The image, donned the "distracted boyfriend" meme, was taken by Antonio Guillem, a photographer from Barcelona, Spain, two years ago. But it resurfaced for some inexplicable reason this month on Twitter as a meme, with people adding captions portraying the individual thoughts of the three people in the photo.

Check out how five brands inserted themselves into the picture…

Jimmy John’s


Vegas Golden Knights

— Vegas Golden Knights (@GoldenKnights) August 29, 2017

Penguin Random House


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