Watch: Bridgestone encourages people to conquer their fears and chase their dreams

A British Olympic diver who was once so badly injured he was given just a five per cent chance of survival by doctors is the front man in the latest installment of a Bridgestone campaign encouraging people to overcome life's hurdles.

The tyre manufacturer, a sponsor of the Olympics, enlisted Rio 2016 gold medallist Chris Mears to help a number of everyday people who have faced adversity to overcome their fears and build their confidence by jumping from a 10m board.

Mears, who has fought back from a ruptured spleen in 2009, which led doctors to suggest he would never dive again, works with people who have suffered with a variety of physical and mental health issues in the film.

It is the latest installment of Bridgestone's Chase your Dream, No Matter What campaign, which was launched by integrated agency WeAreFearless in April 2016. Small Man Media is providing media relations for the campaign.

The campaign was launched with films on three Spanish athletes; triathlete Javier Gomez Noya, weightlifter Lidia Valentin (below) and basketball star Sergio Rodriguez. Retired British athletics legend Daley Thompson has also featured.

Its launch last year came a year on from WeAreFearless' foundation by Garry Dods, a veteran of the agency Octagon.

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