The article, published online yesterday, highlighted social media posts that allegedly accused the BBC of "capitalising on misery", following its decision to create a series of programmes about serial murderer Stephen Port, the Grenfell Tower disaster, and the murder of Stephen Lawrence.
In response to the article, the BBC press office tweeted: "The killing of Stephen Lawrence and the tragedy of Grenfell are among the most important social stories of our times and to run a story suggesting that documentaries along with a drama on the Stephen Port killings are 'capitalising on misery' based on three Facebook posts is crass beyond belief."
A story that’s crass beyond belief… pic.twitter.com/nltTCx1YK6— BBC Press Office (@bbcpress) August 24, 2017
The article has since been updated - information on the page shows this was last done around three hours after the BBC's tweet. It now contains no reportage of Facebook posts.
PRWeek has contacted the Mail for comment.
It is not the first time the BBC and The Daily Mail have come to metaphorical blows. In June the paper ran an article questioning the BBC's impartiality, listing what it described as "a relentless attack on the Tories".
In 2014, the paper claimed that "top executives" at the organisation had "worked frantically with police behind the scenes to spin their disastrous coverage of the raid on Sir Cliff Richard’s home", after its controversial reporting of police investigations into the singer.