Adidas and BBC reprimand influencer 'follower buying' website that claims they are clients

Adidas and the BBC have rejected claims they are clients of a UK-based business that lets influencers buy followers and 'engagement' on social media.

Adidas and BBC reprimand influencer 'follower buying' website that claims they are clients

PRWeek contacted the footwear brand and the broadcaster after seeing they were both listed as clients of Manchester's Greedier Social Media on its website.

A spokesperson for Adidas told PRWeek: "We contacted Greedier Social Media who apologised and agreed to remove our logo from their website immediately."

A BBC spokesperson said: "We are not aware of having worked with this company and we will be in contact with them."

At the time of publication, film company Universal is also listed as a Greedier client. PRWeek contacted Universal to ask if it was a client but received no response at the time of publication.

At the time of writing (Thursday morning), Adidas, the BBC and Universal are all still listed as clients on the Greedier website:

On its website, Greedier Social Media says its aim is to "provide an affordable [and] successful solution to building your customer and personal profile via social media".

It boasts of having more than 150,000 "satisfied customers" including "famous brands, TV personalities, musicians, actors and models".

The firm says its services include providing "UK Twitter followers, targeted Facebook likes, Instagram followers [and] YouTube views all from only £2.99".

Its advertised price for "100+" Instagram followers is £3.99. The cost of "50,000+" is £149.99. Greedier says it has never had any reports of the social media platform deactivating accounts that have been found to use such a service.

The issue of social media influencers buying followers and engagement in order to secure sponsorship has been discussed by PRWeek and others recently. Earlier this month, US marketing agency Mediakix said it secured brand sponsorship deals for two fictitious influencers after acquiring Instagram followers for less than $300 (£231).

PRWeek also revealed in April that follower bot service Instagress had closed at the behest of Instagram.

PRWeek contacted Greedier Social Media and Instagram for comment, but had received no response from either company at the time of publication.

Yet to receive the results you’d like from your influencer marketing efforts? Learn how to choose the right influencers, create and maintain long-lasting relationships and discover best practice for measuring campaign success at PRWeek’s Influencer Breakfast Briefing this November.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in