Your call: Still interested in Snapchat as a marketing tool?

Snapchat has underperformed in back-to-back earnings calls. Is it still a place brands need to be?

Martin Sorrell said this week that WPP will double its Snapchat spend, but described the company's commitment to the platform as a "flea on an elephant's backside," a sentiment that echoes the concerns of many business professionals following Snapchat's disappointing performance since its IPO. 

Are you still interested in Snapchat as a marketing tool? Take our poll below, and tweet @PRWeek.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.