PRWeek's industry fantasy football team is back: Who's in? Who's out? Vote for your captain

With the new Premier League season kicking off this weekend, Dynamo PRWeek has made a raft of changes before the transfer window slams shut. We need your help to pick a new skipper...

Dynamo PRWeek


• Shield (GK)
• Kaufmann
• Milne
• Brown
• Friend
• Scholefield
• Dini
• Aldridge
• Herring
• Brady
• Bigg


• Silvester
• Kinsey
• Coleman
• Johnson
• Martin

So you've seen the new line-up. Based on that and the player biographies below, we need you to select our captain – click on who you think is best qualified to lead our team and share with your PR industry colleagues.

Goalkeeper: John Shield, director of communications, BBC

Shield is used to the most defensive position, having been comms chief at the BBC for four years. Expect controversy about his wages. And hopefully no own goals.

Centre back (right): Denise Kaufmann, partner/CEO, Ketchum London

The best American import since Clint Dempsey? Kaufmann has plied her trade in the UK for seven seasons and is a reliable and popular performer.

Centre back (left): Seumas Milne, executive director of strategy and comms, The Labour Party

Written off as an eccentric no-hoper, ‘Milney’ has a new lease of life after a successful end-of-season run-in that saw his team gain ground on their chief rival. Won’t budge from the left.

Left back: Matt Brown, director of news, Transport for London

Trains hard. Despite his trademark bicycle kick, Brown is no showboater. The defensively minded comms chief favours the ‘park the bus’ approach to protecting a lead. Also known for his attacking runs through crowded opposition areas, AKA the Congestion Charge.

Right back: Rachel Friend, MD, Weber Shandwick London

Another reliable performer, Friend leads the UK’s third biggest agency and, after the imminent departure of UK and EMEA CEO Colin Bryne, this may be her time to shine with some bold forays forward.

Right midfield: Sarah Scholefield, CEO, UK & Ireland, Grayling

Accustomed to grinding out results against the odds, midfield general Scholefield has been helping to turn around the fortunes of Grayling’s UK operations.

Left midfield: Miranda Dini, operations director, Axon

A dark horse. Dini may not be a household name due to her years in the breakaway healthcare comms league, but she has helped to lead remarkable growth at Axon and may be the surprise package.

Attacking midfield: Molly Aldridge, CEO, M&C Saatchi PR

As a global CEO at a fast-growing consumer agency, Aldridge is used to playing at Champions League level and will be a highly creative presence in midfield.

Left wing: James Herring, owner, Taylor Herring

Herring is boss of an agency renowned for its stunts, so expect the unexpected from this pacey, Ronaldo-style trickster out wide.

Right wing: Arlo Brady, CEO, Freuds

Thrust into the limelight in an advanced role in our team, but needs to deliver from the off, as Matthew 'Abramovic' Freud is known to be a hard task master who expects top results.

Centre forward: Alex Bigg, CEO, MHP

The Bigg man up front. Obvs.


Andy Silvester

One of PRWeek's 30 Under 30 for 2015, Silvester is due to step up for his moment in The Sun shortly when he leaves the IoD to become the tabloid's head of PR. Likely to take up right-wing positions in the new role, having been a tenacious attacker (of public spending) earlier in his career at The TaxPayers' Alliance.

Caroline Kinsey

Expect the chair of FMCG and retail-focused agency Cirkle to patrol the, ahem, centre Cirkle closely. Was a major player for United - that's United Biscuits, of course - before founding her agency nearly 19 years ago and embarking on a Ferguson-esque tenure in the hot seat.

Amanda Coleman

The head of corporate comms at Greater Manchester Police and chair of the Association of Police Communicators. The enforcer every successful squad needs.

Warren Johnson

W's founder is an impact super-sub, waiting in the wings to strike. This potential game-changer's natural attributes are pace and ambition to make a mark. Expect the unexpected.

Steve Martin

Resembling Luca Vialli in his prime (but without the tie and cigarette), M&C Saatchi Sport & Entertainment's global CEO boasts an unrivalled reading of the game. His sporting prowess is known to be coveted by many other teams.

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