The agency was hired following a competitive pitch. The retained brief includes strategic comms, brand positioning and media relations support across Europe.
CME describes itself as the world's leading and most diverse derivatives marketplace, handling three billion contracts worth approximately one quadrillion dollars annually on average. It operates four exchanges: CME, CBOT, NYMEX and COMEX.
Nick Woods, partner at Instinctif, said: "The company has a fantastic story to tell and we look forward to working with the team to help bring this to life and to showcasing the important role that futures markets play in the global economy."
Donal McCarthy, CME Group executive director, corporate communications EMEA/Asia, said: "Instinctif’s response demonstrated a combination of insight, creativity and enthusiasm for the brief. We look forward to working with the team to support CME Group as it continues to execute its growth strategy in Europe."