The scheme, which is open to all candidates regardless of their educational background, is designed to attract and develop new talent to the PR industry.
Eulogy MD Elisabeth Field said: "Our industry has a reputation for being obsessed with graduates; passing over smart talent in favour of academic achievements. Judging candidates on this measure not only distorts our idea of what it takes to be a successful communications professional, but all too often results in a dangerously homogenous team."
Applicants are being asked to share three private multimedia messages to Eulogy's Instagram account. The agency said messages could take the form of a poem, story, photo mood board, blog excerpt or stop animation video, among other formats - whatever best represents the candidate. Prospective entrants can see an example of the application process in the video below.
Those interested in the programme have until 30 September to apply. Three interns will be selected from a shortlist and are expected to start in Q4. Successful interns will be offered a permanent role at the agency.
Field added: "In launching this programme, we are taking a decision to deepen our pool of talent in the hope that we continue to find interesting, different and passionate 'Eulogites' well into the future."
Eulogy is not the first to recognise the need for the industry to take such steps - in February Edelman asked graduates and non-graduates to complete an online "hunt" in order to apply for entry-level roles, and in January, Golin announced that it would offer free accomodation to new interns.