At the start of the year, the Omnicom firm began work on a six-figure contract to raise the corporate and b2b profile of coffee manufacturer UCC Europe throughout the UK, Ireland, France, Spain, Switzerland and the Netherlands.
The first part of Porter Novelli strategies for UCC included commissionning a documentary through Hiive, a not-for-profit community of more than 100,000 creative professionals. The filmmaker Dave Aspinall was taken on for the project. His resulting film (below), fronted by one of UCC's exporters, is now being launched across Europe - it is the first content on UCC Europe's new YouTube channel.
Further output from Porter Novelli will focus on other steps of the coffee's journey from seed to sip.