High-profile Arsenal fans, including Labour leader Jeremy Corbyn, strongly voiced their disgust, with some going so far as to call for a boycott of the club, which responded by stating: "This is nothing to do with the football club, so we’ve got nothing to say."
As an Arsenal fan, I'm disgusted. 'Blood sport' is a contradiction and there should be no place for it. This is not sport. https://t.co/2k4NJEFFAB— Jeremy Corbyn (@jeremycorbyn) 1 August 2017
The negative public reaction, though, has clearly lead to a climbdown from Kroenke, instructing the channel to remove the controversial content.
A statement released this morning (4 August) by Jim Liberatore, president and CEO of MyOutdoorTV, read:
"In the past few days, there has been significant public attention to a small portion of programming on our MyOutdoorTV app that contains content associated with hunting certain big game animals.
"While many on both sides of the issue have made their voices heard, and this content is only available through paid subscriptions, Stan Kroenke has directed us to remove all content related to those animals in light of the public interest."
However, the statement was at pains to distance Arsenal Football Club from its owner's other business interests, saying it had "nothing to do with" the group's media outlets and that Outdoor Sportsman Group would "deserve no credit when an Arsenal striker scores a goal".
"Outdoor Sportsman Group properties operate independently from unrelated companies that our parent owns – as do all of the parent's other business and sports interests. Arsenal Football Club has nothing to do with any of our media outlets. It has nothing to do with our content or the editorial decisions we make. We deserve no credit when an Arsenal striker scores a goal. Arsenal deserves no criticism when we offer a programme with which some disagree."
As of yesterday (3 August), the TV channel was still promoting 'predator hunting in Africa' content via Twitter: