Fantasy football game Draft Fantasy picks Ready10 as first UK PR agency

Fantasy football game Draft Fantasy has appointed Ready10 as its first PR agency in the UK, following a competitive pitch.

Draft Fantasy picks Ready10 for UK brief
Draft Fantasy picks Ready10 for UK brief

The agency, founded last year by former Frank deputy MD David Fraser, has been tasked with raising awareness of the game (see video below) ahead of the new English Premier League season, which starts next Friday (11 August).

Draft Fantasy is a points-scoring game that can be played in various formats, including allowing friends to set up private leagues to go head-to-head throughout the season. It is available via the App Store and Google Play.

Ready10's brief includes promoting video content produced by Draft Fantasy ambassador Spencer Owen, who is known for creating YouTube-based football club Hashtag FC.

The agency will also raise awareness of Fantasy Football Day, which takes place on 8 August. It is estimated that more than one million amateur managers will select their fantasy football team on that day, Ready10 said.

Ready10, which is shortlisted in the New Consultancy of the Year category in the PRWeek Awards, has clients including Paddy Power and Europcar on its roster.

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